Blubrick is a business inteligence mobile app created to help people share, see and understand data. As a new company they wanted to draw attention to and increase their brand awareness. A full brand identity including a logo, colour pallete, range of illustrations and icons and brand guidelines were all required.

Blubricks works with blocks of data and identifies patterns and trends helping businesses to gain insight. We developed a block style to reflect this – using colour to identify key elements and to introduce momentum to the design. These blocks can be used to form illustrations and icons giving the brand adaptability and longevity as they can be put together in infinite ways visually to support key messages and deliver a flexible and completely cohesive visual identity.