Friends of the Park are a voluntary group who look after King George V Park in Edinburgh’s New town. They wanted a new brand and logo to pull together their community work and fundraising work, to encourage people to get involved in cleaning up the park and making improvements to it. We designed a simple logo and illustration which can be used in a variety of ways while giving a recognisable symbol to be used on fundraising materials. The type is made up of different units joining together to symbolise the community coming together in a positive way.