We were commissioned by SAMH to develop a visual brand, logo and publication assets for their newly launched charter for mental health, physical activity and sport. The charter was endorsed by Chris Hoy and aims to empower physical activity and sport communities to improve equality and reduce discrimination, ensuring mental health and wellbeing is not a barrier to engaging, participating and achieving in physical activity and sport. We developed our idea using the concept of momentum – that all movement is good for our minds and our bodies, we didn’t want to come up with iconography that suggested competitive sport. Just putting some shoes on and going for a walk can be enough.